CAMPAIGN OPPORTUNITY - COME FOR THE RUN, STAY FOR THE FUN
Campaign value: $30,000
Campaign buy-in cost: $0
Tourism operators are invited to express their interest to participate in this campaign by loading live, immediately bookable product onto the destinations booking platform.
MBRIT has an opportunity for Moreton Bay tourism, accommodation and hospitality operators to have their experience, accommodation and hospitality venue included in the packaging for next year's Jetty 2 Jetty Fun Run (J2J).
J2J is Southeast QLD's most scenic fun run and, 2024 will be the 38th year it's been operating. Held on the 21 July 2024 at Pelican Park, Clontarf the race has five distances to choose from. The event attracts participation from intrastate, interstate, and international markets, who seek to tick this course off their running bucket list.
J2J registrations will open to the public in January 2024, should you choose to participate in this opportunity, your package will be included in the event launch and marketing.
This opportunity is open to:
- Tourism operators based in the Moreton Bay
- Transfer services/operators to transport runners to and from accommodations
- Accommodation options with rooms for 2 to 4+ guests and a minimum stay of 2+ nights
- Experiences - J2J runners can be in Moreton Bay from Friday - Monday (or longer!)
- Dining options: Breakfast, lunch and dinners
How packages will be marketed:
- Packages will be available for purchase on Visit Moreton Bay website and in person at MBRIT managed Visit Information Centre network, using the Visit Moreton Bay’s booking platform
- Included in the announcement of the 2024 Super Early Bird Registrations to past race participants
- Profiled in EDM’s to J2J and Visit Moreton Bay subscriber lists
- Profiled on the J2J.com.au travel pages
- Profiled on Visit Moreton Bay as a bookable package on the event listing
- Shared on Jetty 2 Jetty and Visit Moreton Bay social media channels
Eligibility:
- Must have a live listing on Visit Moreton Bay’s booking platform Bookeasy (ask us to find out more)
- Must have immediately bookable product on Visit Moreton Bay’s booking platform
- To sign up to Visit Moreton Bay’s booking platform, please contact Renee Gusa on [email protected]
Quick facts & figures:
- J2J has capacity for 5000 registrations across the 5 distances
- In 2023 the event had:
- a unique attendance between 7500 - 9600 (made up of runners, support crews, volunteers and event staff)
- 1,316 total direct visitor nights
- 58.6% visitors from intrastate, interstate and international
- 10 Countries represented at the race
- Half Marathon, 10km & 3km races sold out
Jetty 2 Jetty Fun Run continues to grow annually in attendance by offering an opportunity for every visitor to stay one more day will help add a significant amount of economic spend back into the City of Moreton Bay.