Visit Moreton Bay promotes the region as a whole, creating opportunities for local operators to shine within our destination-focused activity. By participating in our initiatives, you can gain exposure through destination marketing campaigns, media features and trade and industry development, all while aligning with the reach and exposure of the Visit Moreton Bay brand.
Reaching media with your stories - our MBRIT press office and visiting media program
Travel PR is a powerful tool for tourism operators - helping to elevate brand awareness, attract new visitors, and establish credibility in a competitive market. Media coverage from reputable travel journalists provides third-party endorsement that potential customers trust. A well-placed feature in a major publication can drive significant interest in your tourism product, showcasing what makes your experience unique and worth visiting. By engaging in travel PR opportunities, you can tap into a wider audience and position your business as a must-do experience in SE Queensland!
Visit Moreton Bay’s communications agency, The Comms People, is actively seeking fresh and engaging stories to share with the media. Whether you’ve launched a new experience, expanded your offerings, or have a compelling local story to tell, they are keen to hear about it! We will be doing a bi-monthly media newsletter and media releases where there are newsworthy stories to tell. Reach out to [email protected] with your new news and unique or quirky angles.
MBRIT also has media visiting the Moreton Bay region on an ongoing basis, and there are fantastic opportunities to host them on famils (familiarisation tours). By welcoming visiting journalists to experience your product firsthand, you gain authentic coverage that carries significant weight with potential visitors. A single mention in a travel feature can boost awareness and drive bookings in a way that traditional advertising simply cannot match. If you're keen to showcase your business by hosting media in the future, please reach out to Laura on our team.
Crisis Communications for Operators
In times of crisis, clear and effective communication is essential to protect the reputation of our destination and support our local operators. Visit Moreton Bay is here to assist with guidance, resources, and timely updates to help you navigate challenging situations.
Read the guidelines here.
Current Campaigns
Throughout the year, we launch large-scale destination marketing campaigns tailored to seasonal highlights, key events, and the unique nature and wildlife experiences that make Moreton Bay special. These campaigns leverage a variety of channels, including social media, digital display, radio, Google Ads, billboards, and more.
Explore our current campaigns to discover how you can get involved and help showcase the best of what Moreton Bay has to offer!
Media Centre
The Media Centre is your hub for all the latest updates, resources, and opportunities to engage with Visit Moreton Bay’s PR efforts. Here, you’ll find media releases, the latest news, media kits, destination events and information on hosting familiarisation visits to showcase your business to key media and industry partners.
Explore the resources available and see how we can work together to promote the best of Moreton Bay.
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