Savouring Summer is Visit Moreton Bay’s Summer Campaign that will run from 1 December 2023 until the end of the Holiday period (peak season) January 2024. It perfectly encapsulates the essence of our region, "Feel the spirit of Moreton Bay." The campaign celebrates the region's beautifully quirky spirit that sets it apart, delivering unexpected stories filled with life and local character. Celebrating all things Deliciously Moreton, it's about savoring and relishing the delights of Moreton Bay's summer offerings, a celebration of the unique experiences that bring joy and pleasure to all who visit. Through breathtaking imagery and whimsical copy, we aim to intrigue and inspire people to embark on their own delicious Moreton adventure, where they can revel in the sumptuous joys of summer while feeling the spirit of Moreton Bay.
5 reasons to get involved in campaigns
- Participation in the "Savouring Summer" campaign offers tourism operators a low-cost, if not free, opportunity to effectively market their businesses to a leisure audience, maximising return on investment.
- Running from December 2023 through January 2024, the campaign aligns perfectly with the holiday period, allowing tourism operators to reach a wide audience during the peak season, when travelers are actively seeking experiences.
- "Savouring Summer" is all about celebrating the unique and delightful offerings of Moreton Bay. Tourism operators can showcase their distinct experiences, products, and services that contribute to the sumptuous joys of summer in the region.
- The campaign's use of breathtaking imagery and whimsical copy captivates and inspires potential visitors. By participating, tourism operators can be part of the storytelling that draws people in and encourages them to embark on their own "Delicious Moreton" adventure.
- By getting involved in the campaign, tourism operators can drive awareness not only of their own businesses but also of the Moreton Bay region as a whole. Together, they can collectively rise the tide, attracting more visitors to the area and strengthening the local tourism ecosystem.
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