Love your Stay in Moreton Bay
Visit Moreton Bay Region's 2023 February Off-Peak campaign, Love your Stay in Moreton Bay launched on Friday 27 January and runs until Friday 17 February. The digital campaign seeks to generate awareness of wedding venues in the Moreton Bay Region, and encourages visitors to seek out experiences and accommodation for romantic evenings and date night ideas.
This campaign will run from Friday 27 January to Friday 17 February
Campaign Overview
Love your Stay in Moreton Bay promotes must-do activities, attractions, accommodation and experiences in the Moreton Bay region during February 2023.
The Visit Moreton Bay Region Love your Stay in Moreton Bay page will feature Love your Stay in Moreton Bay guides and itineraries and will be aligned with the following key messages:
Core Messages:
- Love your Stay in Moreton Bay
- Date night ideas in Moreton Bay
- Plan your romantic weekend away
- Where to tie the knot in Moreton Bay
- Valentine's Day Ideas
Marketing Support
Visit Moreton Bay Region current audience:
- Average monthly website hits: 113,000 pageviews
- Facebook following: 72k
- Instagram following: 21.3k
- eNewsletter subscribers: 30k
Campaign marketing activities to include:
New Content
- The Ultimate Guide to Date Night in the Moreton Bay Region
- A romantic weekend in the hinterland: 7 romantic cottages and cabins
- Sunrises and Sunsets not to miss in Moreton Bay Region
- Ultimate Indulgence: A mid-week escape
- Moreton Bay Weddings - Hinterland
- Moreton Bay Weddings - Bayside
- Top 10 Places to Eat for Valentine's Day
Social Media
- Guides and itineraries
- Wedding venues
- Cozy accommodation offerings
- Operator specific content
eNewsletter
A newsletter will be sent out to the following audience categories
- Lifestyle, People & Culture
- Natural Attractions & Encounters
- Adventure & Discovery
If you have further questions about the campaign, please reach out to [email protected]
Expressions of Interest for this campaign have now closed.
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