Campaign period: August - September
Primary Targets: Brisbane, Toowoomba, Regional Queensland
Objectives
- Increase tourism traffic and overnight stays during the extended campaign period, especially during school holidays.
- Boost awareness and interest in Moreton Bay as a prime travel destination for residents of Brisbane, Toowoomba, and Regional Queensland (2hr drive radius)
- Enhance visitor engagement and provide simple pay to play options to local tourism businesses.
View the campaign
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